ARK Performance and Hyundai Tune Up Genesis Coupe for 2010 SEMA Show

The Hyundai Genesis Coupe is no stranger to the SEMA Show; tuned versions of the South Korean carmaker's two-door sports were present at both the 2008 and 2009 Shows. Now, Hyundai has teamed up with ARK Performance Inc. to produce the ARK Track Time Attack Genesis Coupe 3.8L V6 show car that will make its debut at the Las Vegas 2010 SEMA Show in the beginning of November.

Featuring production-ready custom parts that will soon be available to consumers, the ARK / Genesis Coupe incorporates modifications to the engine, brakes, wheels and suspension, as well as upgrades to the exterior and interior. ARK's goal was to tweak the Genesis Coupe's standard 306 hp (228 kw) 3.8 L V6 to a sweet 450 hp (336 kw).

Ted Lee, owner, ARK Performance Inc., comments on the project:

"The Hyundai Genesis Coupe is the ideal car for enthusiasts with its strong performance characteristics and dynamic design. The ARK Track Time Attack Genesis Coupe SEMA car demonstrates the ways tuners can improve the performance of their own Genesis Coupe."

A full list of upgrades is available at the end of this article, but here is the short and sweet version:

The ARK Track Time Attack Genesis Coupe will get new con rods, supercharger with intercooler, hi-flow intake valve and an ECU tune. It will also get a new exhaust with dual downpipes. To reign in this monster are big ol' Brembo brakes and a modified suspension setup including front and rear sway bars, front strut and power bracing.

Inside there is iPad integration, an Infinity Sound System, new gauges, racing seats with harnesses and a roll cage. Meanwhile there are new bumpers, side skirts, rear diffuser, rear wing and a carbon fibre hood and grille on the outside.

As promised, below is the full list of upgrades.

By Tristan Hankins

Powertrain:
Mahle Performance Ring Set 3.8L Lambda
Brian Crower Connecting Rods – Pro Series with ARP2000
APG KOREA 3.8 Supercharger Kit
HKS M45XL Spark Plugs
APG KOREA Intercooler
APG KOREA Intercooler Piping
APG KOREA Oil Cooler
ARK True Dual GRIP Exhaust System
ARK 3-1 Dual headers
ARK Dual Downpipes
ARK Testpipes
ARK Hi Flow Intake
ARK Carbon Fiber Cooling Plate
APG KOREA ECU
Blow Off Valve
Camshafts
ARK Lightweight SC Pulley

Brakes:
Brembo Big Brake System
Stainless Steel Brake Lines
DBA Drilled Slotted Rotors
Endless Brake Pads

Transmission:
Clutchmaster Stage 4 Kit with Lighten Steel Chromoly Flywheel

Wheels and tires:
VOLK TE37 SL (Super Lights) – Mackin Industries
Toyo Tires
Kics Lug Nuts
Kics Wheel Spacers

Suspension:
ARK DTP Coilovers System
ARK Front Sway Bar
ARK Rear Sway Bar
ARK Front Strut Bar
Cusco Front Pillow Ball Mount
Cusco Front Adj. Control Arms
Cusco Front Lower Power Brace
Cusco Rear Member Power Brace

Interior:
Apple iPad Integration Kit
Apple iPad Custom Bezel
Infinity Sound System
Blitz Guages – Provided by Driveline Motoring
Bride Zeta 3 Hyper Red Seats - Provided by Driveline Motoring
Additional Bride Fabric - Provided by Driveline Motoring
Takada Short Harness - Provided by Driveline Motoring
Shift boot - Provided by Driveline Motoring
ARK Racing Pedals
ARK 6-point Chromoly Roll Cage
Sparco Champion Edition Steering Wheel - Provided by Driveline Motoring
NRG Black Carbon Ring Quick Release - Provided by Driveline Motoring
NRG Steering Wheel Short Hub - Provided by Driveline Motoring
Sparco Seat Rails - Provided by Driveline Motoring

Exterior:
ARK SFX Front Bumper
ARK SFX Rear Bumper
ARK SFX Wide Front Fenders
ARK SFX Wide Rear Fender
ARK SFX Side Skirts
ARK CFX v2 Carbon Hood
ARK CFX v2 Carbon Grille
ARK Rear Diffuser
Voltex Type 1S 1480mm CF Wing - Provided By Driveline Motoring
Custom Color – Beyond Bodyshop
Graphics and Decals - JsDesigns

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Hyundai Releases Pricing for its 2011 Genesis Coupe Lineup, Including New 3.8 R-Spec

Hyundai has decided it's time to share its 2011 Genesis Coupe pricing with the masses. With a few mild upgrades for 2011, including more softness on the inside, the Genesis Coupe lineup gains some extra cred in the form of a new entry-level R-Spec 3.8.

The R-Spec 3.8 comes equipped with 306-horsepower V6 connected to a 6-speed manual gearbox, and its suspension has been "sport-tuned" to handle putting its 266 lb-ft to the ground through the rear wheels. For all the extra specs, check out our previous post here. If you're not keen on that, all you need to know is that it's the cheapest V6 rear-wheel drive Hyundai option out there and has lost 68 pounds of flab in getting to that point.

According to Hyundai, the base V6 model can also be optioned with dealer-installed front camber-adjustment bolts and only be available in white, black, yellow, and red.

The 3.8 R-Spec joins the middle of the lineup as the new entry-level V6 model, starting at $26,750 (about €20,800). For comparison, the base 2011 Genesis Coupe with a 6-speed and a 2.0-liter turbocharged 4-cylinder will start at $22,250 (around €17,300), and the top-end 3.8 Track model with an automatic begins adding options at $32,250.

By Phil Alex

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Standard and Optional Features

2.0T
The Genesis Coupe 2.0T is priced at $22,250, excluding $800 freight, and includes the following standard features:

• 2.0L Turbo with 210 horsepower
• 6-speed manual transmission
• Electronic Stability Control (ESC) with Traction Control
• Anti-locking Braking System (ABS) with Electronic Brake-force Distribution (EBD) and Brake Assist
• 6 airbags: Advanced dual front airbags with Occupant Classification System (OCS), front seat-mounted side-impact airbags, and roof-mounted side-curtain airbags
• Tire Pressure Monitoring System (TPMS)
• Active front head restraints
• 18-inch alloy wheels with all-season tires
• Manual air conditioning w/ outside temperature display
• AM/FM/XM/CD/MP3 audio system w/6 Speakers
• Metalgrain and chrome interior accents
• iPod/USB and MP3 auxiliary input jacks
• Sport-tuned suspension with front strut brace
• Black cloth seats
• Driver's lumbar support
• Trip computer
• Leather-wrapped tilt steering wheel and shift knob
• Power windows, door locks and mirrors
• Remote keyless entry system w/alarm
• Steering-wheel-mounted cruise control and audio controls
• Auto light control
• Bluetooth hands-free connectivity
• Solar glass

2.0T Option
Automatic Transmission ($1,250 MSRP)

2.0T R-Spec
Genesis Coupe 2.0T R-Spec is priced at $24,500, excluding $800 freight and offers all the features of the 2.0T trim plus the following:

• 19-inch alloy wheels with summer tires (not for use in snow/ice)
• Brembo braking system
• Track-tuned suspension
• Limited-slip differential
• Black leather bolster / red cloth insert seats
• R-Spec badge
• Front camber adjustment bolt (dealer installation required)
• DELETES: Auto light control
• DELETES: Cruise control
• DELETES: Metalgrain and chrome interior accents

2.0T Premium
The Genesis Coupe 2.0T Premium starts at $26,750, excluding $720 freight, and offers all the features of the 2.0T trim plus the following:

• 5-speed automatic transmission
• Power driver's seat
• Infinity AM/FM/XM/CD/MP3 Premium audio system w/ subwoofer and external amplifier
• Proximity Key with push-button start
• Auto-dimming mirror with HomeLink and compass
• Power tilt-and-slide glass sunroof
• Touch-screen navigation system with multi-gauge display
• Fully-automatic temperature control (FATC)

Genesis Coupe 3.8 R-Spec
The Genesis Coupe 3.8 R-Spec is priced at $26,750, excluding $800 freight, and offers the following standard features:

• 3.8-liter DOHC V6 with 306 horsepower
• 6-speed close-ratio manual transmission
• 19-inch alloy wheels with summer tires (not for use in snow/ice)
• Brembo braking system
• Track-tuned suspension
• Limited-slip differential
• Black leather bolster / red cloth insert seats
• R-Spec badge
• Front camber adjustment bolt (dealer installation required)
• Electronic Stability Control (ESC) with Traction Control
• Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD)and Brake Assist
• 6 airbags: Advanced dual front airbags with Occupant Classification System (OCS), front seat-mounted side-impact airbags, and roof-mounted side-curtain airbags
• Tire Pressure Monitoring System (TPMS)
• Active front head restraints
• Remote keyless entry system
• Fog lights
• Leather-wrapped tilt steering wheel and shift knob
• AM/FM/XM/CD/MP3 audio system w/6 Speakers
• iPod/USB and MP3 auxiliary input jacks
• Steering-wheel-mounted audio controls
• Bluetooth hands-free phone system
• Manual air conditioning w/ outside temperature display
• Trip computer
• Power windows, door locks and mirrors
• Solar glass
• Driver's lumbar support

3.8 Grand Touring
Genesis Coupe 3.8 Grand Touring is priced at $29,750, excluding $800 freight and offers all the features of the 3.8 R-Spec trim plus the following:

• ZF 6-Speed Automatic Transmission w/ Paddle-shift
• Unique black or brown leather seating surfaces
• Sport-tuned suspension with front strut brace
• 18-inch alloy wheels with all-season tires
• Fully-Automatic Temperature Control (FATC)
• Power driver's seat
• Heated front seats
• Infinity AM/FM/XM/CD/MP3 Premium audio system w/ subwoofer and external amplifier
• Touch-screen navigation system with multi-gauge display
• Proximity key with push-button start
• Backup warning system
• Auto-dimming mirror with HomeLink and compass
• Dual power heated body color mirrors with turn signal indicators
• Power tilt-and-slide glass sunroof
• Auto light control
• Cruise control
• Metal grain and chrome interior accents
• Chrome front fascia accents
• DELETES: 19-inch alloy wheels with summer tires
• DELETES: Brembo braking system
• DELETES: Limited-slip differential
• DELETES: R-Spec badge
• DELETES: Front camber adjustment bolt
• DELETES: Track-tuned suspension

3.8 Track
The Genesis Coupe 3.8 Track starts at $30,750, excluding $800 freight, and offers all the features of the 3.8 Grand Touring plus the following:

• Black leather seating surfaces
• 19-inch alloy wheels with summer tires (not for use in snow/ice)
• Brembo braking system
• Track-tuned suspension
• Limited-slip differential
• Xenon High Intensity Discharge (HID) headlights
• Aluminum pedals
• Aero wiper blades
• Rear spoiler
• DELETES: Chrome front fascia accents
• DELETES: Backup warning system

3.8 Track Option
Automatic Transmission ($1,500 MSRP)

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Rhys Millen Wants to Climb Pikes Peak in Under 10 Minutes...With This

Rhys Millen will be tackling Pike's Peak in the unbelievably-modified RMR Hyundai Genesis PM580, set to run in the Unlimited Class. According to Hyundai's press release, that mean "anything goes". No rules, no restrictions; just build it however you want to and climb the mountain as quickly as possible.

Millen has created "a modern Le Mans style car", trying to keep the carbon fiber-bodied car's weight around 1,850 pounds. Power will come from a turbo'd Hyundai Lambda V6 that's been stroked to 4.1 liters, routed through a Weismann semi-automatic AWD transmission, and spun through a multi-Quaife differential setup to the 17-inch HRE wheels.

An active center differential "will allow a 10 to 100 percent torque split to the front wheels. This is important because the course changes from asphalt to dirt multiple times and allows the Genesis PM580 to have more than one set up on the 12.42-mile course."

Aerodynamically, the car is enhanced with an active rear wing provided by Aeromotions (the same people behind Switzer's recent R35 monster).

Millen says that according to the targeted weight, output would need to be around 675 horsepower to be competitive. With an engine capable of 750 horsepower (according to testing), he'd better hope those carbon fiber Brembos are good.

Scroll down for the specs so far.

By Phil Alex

SPECIFICATIONS

Chromoly frame and roll cage

Two Quaife differentials

Weismann semi-automatic AWD transmission

Tilton Racing clutch

3.8-liter Lambda V6 engine stroked to 4.1-liters

HKS T04Z turbocharger Bar and plate intercooler

Custom RMR stainless exhaust manifolds

Carbon fiber Brembo brakes and pads

17-inch HRE wheels 275/40 Toyo rear tires

RMR customer carbon fiber body with front and rear diffusers Active wing by Aeromotions

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Hyundai Moves Up in the World with Times Square Billboard

Continuing its high-profile advertising initiatives this year which included the launch of its new Genesis Coupe during the Super Bowl coverage, Hyundai has moved into Times Square in Manhattan, New York with a new outdoor campaign. The cube shaped billboard has three display faces, the front of which has LED screens showing a continuously updated stream of Hyundai video content while the two other sides get vinyl banners.

"As one of the world's largest brands, Hyundai is actively looking for ways to integrate with the world's biggest advertising venues, such as the Super Bowl, Academy Awards and World Cup," said Chris Perry, director of Marketing Communications, Hyundai Motor America. "Times Square billboards draw 1.5 million impressions daily and it is one of the most iconic locations for outdoor advertising, so it aligns perfectly with our overall brand strategy."

The first of a series of ads to be placed on the Times Square billboard features the South Korean firm's new Genesis Coupe.

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SEMA 2009: Hyundai Genesis Coupe gets 911 GT3 RS Paintjob

Among the various Hyundai Genesis Coupe proposals showcased at SEMA is this funky example that was co-developed by RIDES and Lux Design. The Korean coupe was sprayed with a coat of Porsche 911 GT3 RS orange paint while the roof was refinished in matte black. It also features a custom body kit from Sarona Design that includes a new front fascia, rear bumper, grille, sideskirts and vented fenders, complemented by a set of 20-inch matte black alloy wheels from Vossen.

The coupe's 2.0-liter four-cylinder engine was also upgraded with a Turbonetics GT-K 350 ceramic ball bearing turbo and Spearco front-mount intercooler while other performance mods include a full GReddy Racing Ti-C turbo-back exhaust, StopTech brakes and a new coilover kit that lowers the car's ride height.

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SEMA Show: Hennessey's Carbon Fiber-Wrapped Hyundai Genesis Coupe with 500HP

The Hyundai Genesis Coupe appears to be gathering the attention of tuners at this year's SEMA Show. For this particular proposal, Hyundai Motor America teamed up with Hennessey Performance Engineering (HPE) and the firm's Tuner School. Aside from the matte black, carbon fiber-wrap, the rear-wheel drive coupe has also been upgraded with a heavily modified turbocharged engine (Hennessey didn't say which one) producing 500HP at 6,000 rpm and 465 lb-ft of torque, for an estimated 0-60mph (96km/h) time of 3.9 seconds and a quarter mile time of 12.5 seconds.

Other highlights include Savini lightweight alloy wheels with chrome lips and silver centers, Eibach springs and Brembo lightweight rotors. More details and the live photos of the project car will be released at the SEMA Show next week.

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Tuner-Friendly Hyundai Genesis Coupe R-Spec to Debut at SEMA Show [Official Photos Added]

Next week's 2009 SEMA Show in Las Vegas will see Hyundai performing the official debut of the Genesis Coupe R-Spec that was first announced at the Chicago Auto Show back in February. The tuner-friendly R-Spec is essentially a stripped down version of the 2.0T Track model with a 210HP 2.0-liter turbocharged inline-four that does away with several non-essential convenience features such as Bluetooth, automatic headlights, cruise control, trip computer, chrome interior accents and steering wheel audio controls to reduce both cost and weight.

However, it does keep the performance goodies from the Track model like the sport-tuned suspension, 19-inch gunmetal-finish alloy wheels with performance Summer tires, Brembo braking system and a Torsen limited-slip differential.

Hyundai said that the R-Spec will also receive a set of front strut camber adjustment bolts (dealer installation - optional for customer to install) to further enhance initial turn-in and handling response.

It will be available only with a manual transmission and a choice of three exterior colors - Karussell White, Bathurst Black and Tsukuba Red. At $23,750 (not including a $750 freight charge), the new Genesis Coupe R-Spec is priced $3,000 less than the 2.0T Track model.

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'R-Spec' Trim Equipment Includes:

-- 2.0-liter low-pressure turbocharged intercooled four-cylinder engine

with dual continuously variable valve timing delivering 210 hp, 30 mpg

EPA highway rating and a top speed of 137 mph

-- 6-speed close-ratio manual transmission

-- Electronic Stability Control with Traction control, ABS, Electronic

Brake-Force Distribution and Brake Assist

-- 19-inch gunmetal-finish alloy wheels with staggered-width

high-performance summer-compound Bridgestone Potenza RE050A tires

(225/40YR19 front, 245/40YR19 rear)

-- Brembo braking system with 13.4-inch ventilated front rotors, 42mm

four-piston fixed front calipers (red), 13.0-inch ventilated rear

rotors, 32mm+28mm four-piston fixed rear calipers (red)

-- Track-tuned suspension (higher-rate coil springs, higher-control shock

absorbers, 25mm front stabilizer bar, 22mm rear stabilizer bar, front

strut brace)

-- Torsen-type limited-slip differential

-- R-Spec badging

-- Tire Pressure Monitoring System

-- Front, side, side curtain air bags

-- Active front head restraints

-- Driver's lumbar support

-- Air conditioning

-- Remote keyless entry system

-- Leather-wrapped steering wheel and shift knob

-- Power windows (one-touch up and down), door locks and mirrors

-- AM/FM/XM/CD/MP3 audio system with six speakers

-- iPod/USB/Aux jack connectivity

-- Projector beam headlamps

-- Lightweight temporary spare with aluminum wheel (T135/80D18)

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